Friday, March 09, 2007
Bravo Bravia.
As a dedicated hater of television commercials, it’s a wonder at all that I ever caught the one for Sony’s high-definition Bravia TV, which featured a block of flats in Glasgow and lots of brightly coloured paint exploding all over the place.
When I did see it I presumed the whole thing was computer generated, rather clever and quite fun.
Now the ad has won best commercial at the British Television Advertising Awards, and it turns out that the paint, 70,000 litres of the stuff, was real, and took sixty people five days to clean up!
You can SEE THE COMMERCIAL HERE
See all recent posts.
When I did see it I presumed the whole thing was computer generated, rather clever and quite fun.
Now the ad has won best commercial at the British Television Advertising Awards, and it turns out that the paint, 70,000 litres of the stuff, was real, and took sixty people five days to clean up!
You can SEE THE COMMERCIAL HERE
See all recent posts.
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We had this commercial on French TV too, but most people (me included) believed that this whole mess was done with digital effects...
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